Our History

The John Good Group was established in 1833 in Hull as a ships chandler before branching out into steamship cargo services to the Baltics. After identifying a future for tourism in Finland, their ‘passenger department’ was created and they produced their first travel guide in 1901.

Three family members of the Good family including John Good.

In 1906, they launched ‘Off the Beaten Track’ a brochure detailing the steamship cruises available around the Baltic regions. Despite two World Wars, the passenger department continued to grow, and with the advent of air travel in the 1940s, John Good and Sons Ltd became an IATA Travel Agency in 1946, a licence that continues today and is believed to be the longest established within the UK.

During the latter part of the 1900s, the company became known as Good Travel and the rise in popularity of ‘packaged holidays’ led the company to organise tours throughout Europe. As well as offering traditional travel agency services throughout the East Yorkshire area, Good Travel developed services for business travel clients of the John Good Group and around the region.

In the early 2000s, the focus moved towards business travel services and the company relaunched as Good Travel Management in 2005. Since then the company has grown ten-fold with over 50 dedicated employees providing a consultative business travel service to SME customers around the UK and overseas, alongside specialist services within the Marine, Offshore and Groups Sectors.


1801 - John Good

The founder John Good 1801-1876


1906 - Launched Off the Beaten Track

In 1906 tours launched under the slogan “Off the Beaten Track” with holidays ranging from £3 5s (£240 today) second-class for the seven and half day tour to Copenhagen and £12 12s (£900 today) first class for the 19-day tour which covered Copenhagen, Malmo, Stockholm, Hanko, Helsingfors and St Petersburg.



Despite two World Wars, the passenger department continued to develop and grow.


1946 - First IATA

With the advent of air travel in the 1940s John Good and Sons Ltd was registered as an IATA Travel Agency in 1946, a license that continues to this day, and is believed to be the longest established within the UK.


1950s & 60s Package Holidays and Growth in Air Travel

During the 1950s and 60s the rise in popularity in ‘packaged holidays’ led Good Travel to organise tours throughout Europe as well as offering traditional travel agency services. The business grew to have a number of outlets within the East Yorkshire Area.


1970s & 80s

The success of the travel agency services in the ’50s and ’60s continued well into the ’70s and ’80s. The travel business expanded across East Yorkshire into Bransholme, Willerby, Howden and Hull College. Moving away from their own tours, Good Travel became a leading independent travel agency.


1980s and 1990s

The company continued to develop and evolve and began to focus more closely on the business travel market serving the needs of business customers of the John Good Group alongside small to medium sized companies within the Northern region.


1996 - 50 years of Flying

50 Years after being awarded the International Air Transport Association Certificate, Good Travel continued to stay strong and grow as documented by this clipping of the Hull Daily Mail in 1996.



Good Travel relaunched as Good Travel Management focusing primarily on Business and Corporate Travel. The image shows an insert from local newspaper The Hull Daily Mail, celebrating the 60th year of holding the longest IATA licence in the UK (Since 1946).



Good Travel Management joined global buying group UNIGLOBE Travel to strengthen its purchasing power and meet the needs of an ever growing client base. UNIGLOBE is one of the world’s leading providers of professional and cost-effective business travel management solutions made up of independent travel companies such as Good Travel Management who collectively have a buying power over $5bn globally.



Good Travel Management acquired Mercian Travel in Hagley specialising in Luxury Leisure Travel, Groups and Trade Missions.

The Matthew Good Foundation is launched

Following Director Matthew Good’s death in June 2011 the Matthew Good foundation was launched by the John Good Group to support the charitable initiatives of the employees of the group companies including Good Travel Management.


2012 - Good Travel Management win UNIGLOBE Agency of the year award.


2013 - Good Travel Management acquired Uniglobe Regent, a business travel specialist based in Stockport.



The business relocated to Matthew Good House, at Bridgehead Business Park in Hessle, East Yorkshire, the UK’s greenest business park. The purpose-built office meant the company could consolidate their Yorkshire operations and was recognised as the North and East Yorkshire Building Excellence Award for Best Large Commercial Building.


2016 Good Travel Management relaunches a new brand and vision for growth.

September 2016 saw Good Travel Management launch a new brand and vision for the future, unveiled to employees, suppliers and partners at an event in York. The image was to reflect the ambition and development of the business as a provider of consultancy and technology led solutions but delivered by a personable and friendly family owned business.


2016 - Good Travel Management Join the Guild of Travel Management Companies.

Good Travel Management joined the Guild of Travel Management Companies (GTMC). The ‘voice of business travel’ in the UK, the GTMC provides valuable insight into industry trends and lobbies Government on issues that may affect the business travel industry.


2017 - Good Travel Management launches Marine and Energy Division

Good Travel Management’s parent company, the John Good Group, is well known within the maritime industry, boasting years of experience with ship owners and operators, port authorities and other maritime stakeholders making the launch of a specialist Marine and Offshore division a natural fit for this specialist market.


2018 - Good Travel Management wins UNIGLOBE Service Excellence Award

Good Travel Management was awarded the UNIGLOBE Service Excellence Award. The award is given to the Travel Management Company who achieves the highest customer satisfaction rating in the annual online customer quality survey which is sent to hundreds of travel bookers and buyers around the UK.

Trusted by 350 small and medium-sized UK businesses


99% of customers describe our business travel consultants as knowledgeable and professional


99% of customers say we provide accurate and fast replies to their enquiries


99% of customers recommend Good Travel Management to their peers

The SME Guide to Procuring
Travel Management Services

Reducing Business
Travel Costs

Marine and Energy
Travel Toolkit

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