Laura Busby

Commercial Director
Senior Leadership Team

Laura has built a career that spans over 13 years in the travel management industry. Prior to her current role, she held various sales leadership positions at other travel management companies, where she built her customer relationship management skills. Her passion for ESG initiatives is evident, as she actively contributes to the BTA Planet Plan Board, advocating for sustainability within the industry. By focusing on sales, implementation, and account management, she ensures a seamless and exceptional end-to-end customer experience.

As Commercial Director, her role allows her to drive innovation in customer offerings, with a keen interest in areas such as data delivery, artificial intelligence, global configuration, and sustainability initiatives. Laura has a forward-thinking attitude, committed to delivering solutions that not only meet but exceed customer expectations, positioning Good Travel Management as a leader in the travel management landscape.

Fun Fact:

I’ve travelled to 87 countries.

Laura